TD has been taking some slack from their customers in the past month over the release of their new mobile banking app for iphone. Although not heavily promoted, the iphone app alone has generated over 2600 user reviews to date. Android and Blackberry versions are also available.
The iphone app allows users to login securely to their bank account, check account balances, make basic account transfers, and view recent transactions. Unfortunately for TD, CIBC launched their mobile app earlier this year which offers more functionality including Interact money transfers. Many iphone users are comparing TD’s mobile app with CIBC’s and feel that it just doesn’t measure up.
Reviewers are criticizing TD for having too much advertising on their other products (ie: promotion of TD insurance services and investments) rather than focusing on delivering a quality app. Others are saying that the app looks too much like a web browser.
Some of the other comments posted on iTunes are as follows:
“No email money transfers. On the fly transfers to people you know and all you need is an email address are brilliant. C’mon guys, this should have been a priority. Since TD is part of the syndicate that owns INTERAC this should have been included without question.”
“Very poor design. Next version should not look like a cheap ripoff of a mobile web portal and more like an iPhone app. Obviously no care put into usability and only into advertising to existing customers. Really poor attempt. Hire professionals, and listen to them next time.”
“Shame on TD for releasing this app. Feels like working in a browser. Please give us a real native app like CIBC has.”
The Blackberry version is getting a warmer reception in Blackberry’s App World store. It’s received a rating of 3 out of 5 stars. Half the people seem to love it, the other half have complaints similar to the iphone users.
As a TD customer, I’ve been waiting with baited breath for the iphone app to be released and I’m surprised that they didn’t have any formal communication to their members when it was released. Perhaps they are doing a soft launch? As some of the other reviewers have pointed out, it doesn’t have that same polished look and seamless navigation that most iphone apps are known for. Hopefully, they will listen to the feedback from reviews and invest in these changes for the next version. Overall though, I am pleased to see that they are offering mobile apps to their customers.